2. Read the text carefully and decide which answer (A, B, C or
D) best fits each gap. There is an example at the beginning (0).
ARE BRAND NAMES WORTH IT?
How do famous companies get people to spend a (0).A....... on brand
names? To find the answer, just observe children in any school
playground
Hannah is a (1) nine-year-old student at an English primary
school. She's not quite sure what a brand actually is, but she's sure of
what she wants. As part of a new sales (2)
all the students in her
class have been given a free bag with the Nike (3) ............ on it. Hannah
hasn't really (4) ............ the connection yet, or asked for Nike trainers,
but it's only a question of time before she does. But is it right that
companies should (5) ............ such young children for their promotional
activities?
pi
R.
Brand names seem to have (6) ............ over us because they allow us to
(7) ..... with a particular group of people. A brand name has a certain
(8)
It suggests that we're able to afford this product - and most
of us like to (9) ............ off what we can afford. Some people also believe
that brand names provide a (10) ............ of quality. So a brand has to
provide this quality. (11) .... people will eventually stop buying it.
So only time will (12) .... .... whether it's really worthwhile paying extra
money for a brand name. Meanwhile, Hannah is delighted with her free
Nike bag.
me
0 A fortune
1 A similar
2 A battle
3 A diagram
4 A made
5 A target
6 A rule
7 A identify
8 A invention
9 A present
10 A guarantee
11 A since
12 A say
B treasure
B typical
B campaign
B mark
B taken
B aim
B meaning
B indicate
B impression
B show
B bond
Bor
B speak
C deal
C uniform
C attack
C picture
C done
C focus
C power
C sign
C portrait
C carry
C security
C but
C tell
D load
D regular
D propaganda
D logo
D put
D point
D force
D point
D image
D wear
D receipt
D however
D state​