In theory, a video could go viral just because one person posts a video, two people share it, four
or their friends share it and so on. This perhaps might have happened occasionally with funny
cat videos, but in reality, making a video viral is much more difficult than you think. Richard
Fisher of New Scientist tried to deliberately create a viral video in 2009, describing his
experiments in Atomic dogs: The making of an Internet sensation.
After experimenting different methods, he discovered that even if a video is good the only way
to make it go viral is to get some help from a person who has real influence. One share by a

"sneezer" like this can give a video the push it needs to start trending, triggering a self-
sustaining chain reaction. In the New York Times article, they reveal that what made Kony2012

reach 40 million views in just a few days were the tweets by people like Oprah Winfrey and
Justin Bieber, who have millions of loyal followers.
There is another way to make a video go viral. Many people remember the legendary "Tipp-Ex
A Hunter Shoots A Bear" video on YouTube, viewed at least 20 million times. This was actually
a very expensive ad, relying on a custom YouTube page, some clever application design work
and quite a lot of work with a film crew, talent and a guy in a bear suit.

1. It is certain that a video will go viral when people share it.
A. Right B. Wrong C. Doesn't say
2. The author of the article tried to make a video go viral and failed.
A. Right B. Wrong C. Doesn't Say
3. A “sneezer” is a person who can help make a video go viral.
A. Right B. Wrong C. Doesn't Say
4. The tweets of famous people definitely helped Kony2012 have 40 million views.
A. Right B. Wrong C. Doesn't say
5. The help of famous people is the only way to make a video go viral.
A. Right B. Wrong C. Doesn't say